Brand Foundation Questionnaire

Use this questionnaire to define and clarify the core components of your personal brand.

1. Discovering Your Brand Purpose

"The meaning of life is to give life meaning." - Viktor Frankl. Your purpose is your reason for existence, the GPS of your life. Without it, life can feel meaningless. Let's find yours.

Your Honorable Obsession

What activities make you lose track of time? What are you obsessively curious about that can be useful to others?

Your Superpower

What are you extremely good at and enjoy doing? What tasks do you perform easily that others struggle with?

Your Experienced Burden

What problem in the world frustrates you the most? What pain have you experienced that you are committed to eliminating for others?

Final Purpose Statement

Reflecting on the sections above, what do you believe is your purpose in this world? Craft your statement below.

Example: "My purpose is to help people to attain fulfillment in life through purposeful living."

2. Defining Your Vision, Mission & Goals

Your purpose is your 'why'. Now let's define your 'where' (Vision), your 'how' (Mission), and the steps to get there (Goals). When these align, they create a powerful framework for your brand.

Vision Statement

What is the utopian world or ultimate transformation you want to create as you pursue your purpose? Describe your destination.

Example: "My vision is to create a world where people easily discover their purpose, find fulfillment and success in what they do, and leave behind a legacy that inspires generations to come."

Mission Statement

What are the 3 strategic initiatives or "big bucket" actions you will take to achieve your vision? This is your vehicle.

Example: "My mission is to help people Discover the purpose of their lives, Position them to attract opportunities, and Equip them to Secure their legacy."

SMART Goals

List your top 3 SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals that will serve as milestones toward your vision.

3. Articulating Your Brand Values

Values are what's important to us. When your values align with your audience's values, you create a powerful, magnetic connection. Let's identify these shared values.

What are the most important values, needs, or interests of your ideal audience? (You can click on the tags below to add them)

What are the things that are most important to you in life? (You can click on the tags below to add them)

Value List (Click to add)

Shared Values

Looking at the two lists above, what common values do you share with your audience? How do these strengthen your connection?

4. Clarify Your Brand Gospel

This is the secret to unified brand communication. Your brand gospel is the one core message you want your audience to understand about you. It's what you believe in completely and share everywhere.

Core Brand Message

What is the one thing you will talk about everywhere you go? What unique message sets you apart and communicates your value?

Educational Sub-Messages

What messages or topics will you use to EDUCATE your audience, based on their pain points and aspirations?

Entertaining Sub-Messages

What themes, subjects, or types of content will you use to ENTERTAIN and engage your audience?